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From Our Blog
I should start by pointing out that Quality Score (1–10) is a lot like age: just a number. This question should really be phrased, “How do I make better ads for my users?” Quality Score, that 1–10 number you can see on your Keywords tab, isn’t the best way to measure how well your ads are performing. In fact, it isn’t even used when calculating your Ad Rank. (Real-time, auction-specific quality calculations are used instead.)
Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation, and in June 2015 research by Ascend2, 89% worldwide rated SEO successful at achieving these objectives. Further, in February 2015 polling by Econsultancy, fully 73% of in-house marketers and 76% of US agencies worldwide said SEO provided excellent or good return on investment (ROI), the first- and second-highest responses.
Facebook, the putative sleeping giant of local search, has made a few attention-grabbing forays into the local arena over the last four years or so, including the launches of Graph Search and Nearby Places. I’ve been writing myself about the local potential of Facebook since 2012. Each time Facebook makes a new announcement, we prognosticators opine that the social network is about to finally capitalize on its huge user base and its goldmine of affinities linking engaged users to local businesses vying for consumer attention online.